INSERT CARD
(14" x 36" )

This card was normally used in the foyer of the theater. There they were displayed next to 2 or 4 lobby cards or stills. This way 2 inserts and 4 lobby cards could show off the double-featre quite nicely.
The insert usually gives you the best art that was used on the various posters packed onto this convenient space saving and very popular size.
Since their basic shape was so simular, the artwork from the 3-sheet layout was normally used for the insert.